Ted Helliar

Ted Helliar


Director and Co Founder

Phone: +61 408 400 877
Email: th@esqcollective.com

Ted has been working in the sport, entertainment and lifestyle space for 20 years. In the early days Ted cut his teeth in the media agency landscape at multinationals J.Walter Thompson and George Patterson Bates before entering sponsorship roles building VB’s major partnership with the V8 Supercar Series and managing the Kellogg partnership portfolio with properties across ARU, NRL and Netball Australia.

Ted’s experience continued to expand through key roles at Telstra in driving the first to market sport content and redefining Sydney’s Hospitality scene as Marketing Director at the Keystone Group. Ted has built a unique and niche skill set.

More recently Ted was the Marketing Manager at Australian Rugby Union managing all output for Super Rugby, Wallabies and the World Series Sevens followed by a four year stint as Chief Operating Officer of the Sydney Roosters. Culminating in NRL Premiership success in 2013, Ted provided strategic and operational leadership to the Clubs commercial and marketing operations.