After years of battling the queues in shopping malls, sitting in an un-Australian backdrop and having the disappointment of not being able to have our pets in the annual family Santa Photo, ESQ Collective turned the annual Christmas photos on its head and created Santa by the Surf.
Santa by the Surf is your Christmas photo with a twist. Pet Friendly family Santa photos with an Aussie Christmas setting with the stunning backdrop of North Bondi Beach.
Santa by the Surf is a joint venture between ESQ Collective and North Bondi Surf Lifesaving Club with proceeds going back to support the local Bondi community.
Also proudly sponsored by The Academy Brand and Vittoria Coffee, both brands activated on site adding some wonderful value to all families including gift packs, discounts and complimentary coffees.
Santa by the Surf operated for the 3 weekends in December leading into Christmas with over 500 families having their photo taken. We were able to deliver various packages ranging in price and value, print on site and post photos directly to social media.
Santa by the Surf was promoted locally in Bondi using various social media strategies, influencer campaigns, partner integration and database access resulting in 90% pre-booking capacity across the activation.
Santa by the Surf was conceptualised, scoped and delivered by ESQ Collective.
Santa by the Surf will return in 2018.