Bowlarama 2016 and 2017

Bowl-a-Rama is a globally recognised celebration of skateboarding culture bringing the best skaters in the world to compete across two days at the Bondi Beach skate bowl. An internationally accredited competition for home grown professionals, amateurs and juniors to pit themselves against the very best in the world. Bowl-a-Rama brings world-class talent and tens of thousands of visitors to Bondi over a week of festivities peaking with the appearance of the greatest skater of all time Tony Hawk.

ESQ was contracted by rights-holder, Frontside Events, to deliver an integrated commercial program including

  • Full event re-imagination with Frontside Events team
  • Renegotiated Destination NSW partnership
  • Executed Destination NSW partnership KPIs and relationship management
  • Executed of Tony Hawk’s tourism commitments with Destination NSW
  • Secured sponsorship agreements with:
    • Santa Cruz
    • New Era
    • Mountain Dew
    • Solo
    • Beach Road Hotel
    • 360 Fly
    • QT Bondi
    • Cancer Council NSW
    • Nickelodeon
    • Guzman y Gomez
    • Nova
  • Overhaul of ticketing strategy, event build and ticket sales marketing plans and implementation
  • Managed all PR for event with Magnum PR

The 2016 and 2017 events both sold out!


    Frontside Events

  • DATE:

    May 2015 to March 2017

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