BMX Australia Commercial Program

Bicycle Moto Cross Australia (BMXA) is recognised by the Australian Sports Commission as the National Sporting Organisation for BMX Racing and BMX Freestyle within Australia and is an affiliate of Union Cycliste Internationale (UCI), the international cycling federation.

BMXA is the second largest BMX nation behind the United States, with clubs located in every state, in both rural and metropolitan regions boasting over 20,000 participants who are all engaged members.

Reporting to the President and CEO, ESQ Collective represents the NSO as their commercial department and have executed the following projects:

  • Full commercial review of entire organisation with key findings and recommendations
  • Organisational Re-Brand
  • New Website Development
  • Nielsen Research Report outlining full economic impact of National Championships
  • Renegotiation of current government deals for major event placement
  • Commercial inventory overhaul
  • Sponsorship sales

    BMX Australia

  • DATE:

    June 2016 – Current

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